Customer Care: (Retail) +254702 100 100 | (Corporate) +254791 200 000

Careers & Internships


 We are looking for a passionate Digital Marketing Officer to plan and oversee our marketing activities and campaigns. The candidate will oversee implementing marketing initiatives to keep Purpink as the preferred first choice in gifting.


  • Managing and developing marketing campaigns.
  • Researching and analysing data to identify and define audiences.
  • Producing valuable and engaging content for our digital channels and blogs that appeal to and converts our target audiences.
  • Taking photos, video, and content for social media campaigns
  • Evaluating the effectiveness of digital campaigns.
  • Reporting on trends and statistics across all digital media platforms.
  • Conducting market research to identify opportunities for promotion and growth
  • Organising a calendar of marketing events, such as special dates, new collections, sales
  • Writing press releases and communicating with the media under the guidance of the Marketing manager
  • Creating a social media calendar that includes product announcements, contests, crowd sourcing for responses, company accolades, and advertisements, among other things.
  • Writing, editing and proofreading marketing material for use in different channels
  • Designing, and creating website banners and visual merchandising tools
  • Ensuring that all marketing materials (both online and in stores) are consistent with our brand identity.
  • Segmenting the customers into different segments, and creating relevant email marketing campaigns for the different segments
  • Designing and sharing social media updates with the ecommerce and retail teams for cohesive reporting.
  • Experimenting with organic and paid acquisition in digital marketing channels such as Facebook Business and Google AdWords.
  • Building strategic relationships with major industry players, influencers, and bloggers and form partnerships with them.



  • Creative & Tech Savvy
  • Proven experience as digital marketing officer or similar role (At least 3 experience)
  • Good understanding of market research techniques, statistical and data analysis methods
  • Thorough understanding of social media and web analytics
  • Excellent organizational and multi-tasking skills
  • Outstanding communication and interpersonal abilities
  • Creativity and commercial awareness
  • Thorough knowledge of social media and web analytics.
  • An ability to multi-task and adhere to deadlines
  • A team player with a customer-oriented approach
  • BSc/BA in marketing, business administration or relevant field

How to Apply

If you think you're a good fit for us and us for you, we look forward to hearing from you!

Kindly send a detailed CV and cover letter to The subject of your email should be “Digital Marketing Officer – (Expected Salary)”

Due to many applications, only shortlisted candidates will be contacted.